What we stand for at Bearfruit

Everyone is welcome to sit at our table

No matter who you are, we value and can't wait to include your unique contributions. We recognise that you're the expert in your business, and that we're the business experts. And by working together, we know that we can produce better outcomes than by working alone.

Building Stronger

Seeing organisations grow their internal capability and no longer need our support is the focus of everything we do. But sometimes, that includes having honest, truthful and respectful conversations to help you get on track. It also means that we celebrate your business growth!

Strive for excellence and temper with efficiency

We're not a fan of time wasting or making processes more convoluted than they need to be - simple and effective is best in our books! This means we dream big, plan hard and take action to deliver top-quality results in all that we do - within reason.

We're here because of you

Our mission is to support Australian businesses and not-for-profits to create thriving organisations, by empowering them to proactively shape their strategy, people and operations.


We know that when businesses are bountiful and sustainable, the people and communities they impact also benefit. We want every Australian to be able to design their lives to suit their needs, regardless of the business or role they work in.

The person behind Bearfruit

Danielle Bejr

Owner and Founder

Chief Strategist, Business Manager and HR Consultant

Hi and welcome to Bearfruit! After 15 years working across private, not-for-profit, academic and government roles, I spent two and a half years living in a four-wheel drive and a roof-top-tent travelling Australia and talking to everyone. 

During this trip, it became really clear to me that small and medium businesses are the cornerstone of our nation. Each organisation creates a community that supports others through paid employment, providing services and products, sponsorship and more. 

But so many of these incredible organisations are struggling with business basics, due to lack of knowledge, time or poor processes. And it’s because of this epiphany that’s when I decided to create Bearfruit and help businesses manage their strategic, people and operational needs. 

I’ve helped many businesses and not-for-profits achieve their strategic goals by applying a deep understanding of how the core business operations integrate. But what I take pride in more than solving organisational challenges is empowering a business to do better, and then walking away and seeing them continue to grow. 

So why work with Bearfruit? Because we have a mutual goal, which is the growth and success of YOUR business. I bring a wealth of knowledge and networks, underpinned by a knack for engaging people and fostering organisation. 

Chief Operations Officer. Strategist. HR Business Partner. Consultant. Executive Coach. Online Business Manager. 

Qualifications and Achievements

  • Degree-qualified Human Resources and Industrial Relations practitioner, with an Australian Human Resources Institute membership
  • A Certificate of Governance and director experience on three boards, plus two years serving as Chairperson before I was 30 years old
  • A Bachelor of Psychology (Honours) focusing on organisational absenteeism and presenteeism and accredited in multiple assessment tools including Hogan360
  • Planned, negotiated and operationalised three acquisitions and mergers
  • Successfully applied for over $5M in government grants and scholarships
  • Managed significant operational and systems transitions to increase efficiencies and reduce costs 
  • Started and managed several small businesses across different industries 
  • Experience coaching CEOs and senior leaders on effective leadership, mindset and strategic decision-making
  • Fostered the creation of a social enterprise for Aboriginal men in Perth

Running a business is about having a vision to change the world and then making it happen.